Below is an elaboration on an amazing Infographic from Copyblogger on the essential ingredients every blog post should have.
1. Magnetic headline.
Truly magnetic headlines catch the eye of your reader and draws them into your world and gives them a taste for what the rest of the post entails. Think about what intrigues your readers most and craft a creative way to communicate it that will attract them and make them want to read the rest.
2. Open with a bang.
Pull no punches, start off with something powerful to set the tone for the rest of the post. Giving your audience something of value and quality right off the bat will encourage them to continue reading to discover what else you have to offer.
3. Use persuasive words.
Using powerful and compelling words in your posts can help direct the decision making process of your reader. Note: You should not use this to manipulate your audience but use it to guide them to the truth you are trying to convey.
4. Write excellent sentences.
Take time in crafting your sentences so they deliver the right message in the right way. This quote from the Infographic says it best,
“If you want to be a great writer, then you need to start writing great sentences. And that doesn’t mean your sentences have to say a lot, they just have to say the right things.”
5. Insert killer bullet points.
Making your blog posts easily scannable and digestible is one of the best things you can do for your readers, especially if they’re new to your blog. Most people quickly browse a post to see if it’s worth reading before they spend their time reading through the whole thing. If you put some powerful points in bullet form they will find it easily and possibly give it a full read.
6. Create exquisite subheads.
As stated above, headlines attract the eye of your reader, subheads should be no different. These help to keep your readers attention and guide them through the rest of your post to the end where you may have a desired call-to-action.
7. Tell a seductive story.
Turn your post into a story that has some gusto, think about what causes you to keep watching or talk about a favorite TV show you religiously watch. Find what makes you identify with that show and duplicate it in your posts. If you do people will not only keep coming back, but they will begin telling other people about it.
8. Keep attention with internal cliffhangers.
Like # 7 and #8 this are little moments within the post that keep leading people toward the conclusion of your blog post. Think with the end in mind. What can you add to your posts that would keep someone reading all the way to the end?
9. Choose an arresting image.
The image you use in your blog post should be just as compelling as the story you are telling. It should complement your headline and catch the eye of the ideal audience you are trying to reach. Use an image that someone would want to share with their friends and family.
10. Close in style.
Before starting your post you should identify what the end goal is. What do you want this person to take away from this post? What action do you want them to take after reading? If you have that defined it will empower the rest of the post to be even more effective.
11. Be authentic.
People are very good at being able to tell if you are truly trying to help them or truly trying to pitch them something. The best thing you can do is focusing on providing your readers with quality content and information that will help them in some way or another.
What are some key elements that you always include in your blog posts?