At some level or another, our businesses, ministries, and organizations exist to bring a change to the lives of other people. Up until now you may have just been trying to sell a product or service, gain donations, or build your mailing list without having this principle in mind. But without a true focus on why you do what you do or why the people you are trying to reach need, what you do all of your hard work and effort could be in vain and lead to a sense of emptiness and lack of fulfillment.
Here are 3 ways you can zero in on making a positive impact in the lives of others:
1. Define the “Who”
When it comes to helping others make a positive change in their lives you need to define who they are. This is a crucial element to success because without this your efforts will be all over the place and not built on a solid foundation. Here are some questions to ask yourself to help get the ball rolling, I suggest you write these down (I have used _____ for you to insert the name or group of people you desire to help):
What goals or aspirations does _____ have?
What problems or obstacles does _____ face day to day?
What kind of career does _____ hold?
What is the age range of _____?
Where does _____ live?
What are the top interests or hobbies that _____ has?
Once you get a clear idea of who “_____” is and what they face and pursue day in and day out, you can move to the next step which is designing steps to help make a positive, lasting change.
2. Design the Process of Change
Now that you you have a well-defined persona of who you want to help it’s time to design the program, product, or service that will help get the person from where they are now to where they want to be. This is where “process” plays a key role, make sure you spend a good amount of time mapping out and documenting what is involved and what questions, objectives, etc you might face along the way. When going through this process it’s important to keep the end goal in mind. Stephen Covey says it best,
Begin with the End in Mind means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.
Which leads us to the last piece…
3. Direct them Towards the End Result
Along the way people will need a guide, a coach, a teacher, and a mentor to keep them on track to while on the journey toward their goals. It all comes down to holding them accountable while providing encouragement and wisdom on how to make their journey more effective and enjoyable. Here are some ideas to keep people focused:
Share quick tips and tricks that apply to your target audience.
Regularly share empowering quotes or words of wisdom to motivate.
Celebrate with them as they achieve milestones along the way.
Continue to ask them questions about their personal journey.
Without these things people who lack the self-discipline to follow your process will stray from the path and drift away from their hopes and aspirations. What you want to communicate is that you believe in them and that they have what it takes to get where they want to be.
For those of you who have lost sight of your passion of helping others I suggest you read these 3 points again, go back to the heart of why you do what you do and who you are trying to help and you will receive a second wind and renewed motivation.