Since the dawn of social media, Twitter has been one of the top contenders on the interwebs. Many people have established a large community and brand presence on Twitter and have used it to supercharge their word-of-mouth marketing.
Like many people on Twitter you may be asking,
“How can I use Twitter to build my business?”
This is a worthy question to ask, but in order to answer that you have to look back a little further and ask some more detailed questions.
When it comes to building an online business, fans and followers are great and all, but the key thing you should be striving for are email subscribers. You have probably heard this before, but your email list is the lifeblood of your business and a majority of your time and effort should be spent on creating content that attracts new subscribers and engages existing ones.
So, some questions that you may want to ask are:
- How many email subscribers do I want to gain each month?
- What can I create and offer people to get them to subscribe?
- How can I follow up with them after they subscribe to begin building a relationship with them?
Once you have questions like these answered you can then begin using this process to grow your email list with Twitter. Here we go!
Crowdfire is one of my favorite tools that I use to attract active Twitter followers for my clients. This tool is not only helpful in finding out who is and isn’t following you, but also helping to manage your following. Other features include:
- Flushing out inactive users
- Discovering the relationships between Twitter users
- Keeping track of your social media stats
- Scheduling out future social media updates on Twitter and Instagram
One of the best features of Crowdfire is its ability to set up a Twitter Autoresponder message that is sent to everyone who starts following you.
I put together a quick video tutorial on how to set this up (plus some more free nuggets) here:
Here are some of my top Twitter pro tips for growing your email list:
1. Use your Twitter autoresponder to guide your followers to your lead magnets
Hopefully, by now you have created a lead magnet for your ideal audience that ads tremendous value, if not, stop now and go create it.
If you do have one that’s working well for you and you’re just looking for a way to get more eyes on it then use this tip.
Include a link to your lead magnet in the autoresponder message that you have set up. As I said in the video above, you will be adding massive value right off the bat once someone starts following you. It will give your new fan a sense of your content looks and feel like and what they can expect from you in the future.
2. Combine this tip with my tutorial on how to attract active Twitter followers
I put together another very short tutorial on how to attract active followers in your target audience that will most likely share your content. Check it out and put it in action. It will help build your following but will also increase the number of people your autoresponder is sent to and thus bring more traffic to your lead magnet’s landing page.
3. Take advantage of Crowdfire’s pro features for advanced results
Crowdfire has a free/basic plan that can be used by any user to maintain and grow their Twitter and Instagram accounts.
There are limits to their usage and certain features that are blocked. These limits are removed and features unlocked when you upgrade.
4. Review and update your autoresponders regularly
As a best practice, you will want to review your autoresponder messages in Crowdfire every month or so…
One, to see how it is working for you, but two so you can update it to keep the voice of your story fresh.
This is where it gets fun! Experiment with different copy, calls-to-action, and even other lead magnets and offers.
Whatever your strategy is for building your email list with Twitter, always remember that it must first provide the user with value. If it doesn’t, take the time and go back to the drawing board and come up with a better strategy to show them you’re worthy of their subscription.
Get to it and let me know what’s working best for you in the comment section below!