Shout out to Mashable.com for this photo!
As you may already know, Facebook rolled out it’s new feature allowing your to target specific countries, regions, or languages for the destination of your Facebook posts. Some close friends of mine asked me how to do this so I figured I would create a post for the rest of the world to see and be able to use. But first, why is this such a useful Facebook marketing tactic you ask? Let me tell you.
By segmenting your Facebook business page posts by region you are able to offer more specific offers to the fans and their friends in that area of the world. Facebook’s posting option to post to a specific country allows huge global companies, with outposts all over the world, to post more focused and more relevant content to the people who will find it valuable. It allows you to have a greater impact with your Facebook fans and stir conversation that will in the end provide you with invaluable insight into what they care about most. This will give your business page an increased Facebook presence so let’s get to it, shall we?
Getting Started With Region/Language Specific Facebook Posts
1. Start a new post.
2. Click the public button next to your post button.
- This filters out who sees what
- Select “Location/Language”
3. Next you can choose from a few options:
- Facebook page post to specific country.
- Facebook page post to specific language.
Hopefully this helped you better grasp this new Facebook feature and help improve the impact of your Facebook business page. Getting familiar with this new member of the Facebook basics is going to be key to your social media marketing strategy. If you have had success with this feature please feel free to share your story below in the comment section. Don’t forget to connect with me on Facebook for more social media tips!
How do you use the location and language filter to deliver your message more effectively to your target audience?
